Resume

  • Personal Information

E-mail: daniela.smolenic@gmail.com

Telephone: +4 0741 409 711

Living in Romania, Bucharest/ Buftea, 28 years old, happily married since 2011.

  • Objective

My goal is to gain work experience in the field of Advertising, Marketing, Public Relations or related fields and to permanently evolve in my career. I would like to be part of a dynamic and creative team and use my skills and knowledge in order to obtain good business results. I would like to find a long term, challenging job and to permanently improve my creativity and performances.

  • Education and training

2005-2008 – Faculty of Communication and Public Relations, National School of Political and Administrative Studies, Bucharest, RomaniaBachelor’s degree, Public Relations, Advertising and Applied Communication.

April- July 2008 –„The School of Creativity in Advertising ADC*RO”Art Directors Club Romania.

I learned how great copy and insightful concepts are created for each medium: print, TV, online, outdoor, poster, unconventional, TV campaigns, print campaigns, integrated campaigns. This course also provided me an internship in the Creative Department of two important advertising agencies: GMP and Headvertising.

2000-2004 – National College Carol I, Craiova, RomaniaHigh-school Diploma, Literature.

  • Work experience

1. COPYWRITER (September 2012- June 2013, full-time, Bucharest)

Employer: daPhone Romania

Type of business or sector: Telecommunications, Online Marketing, Online Advertising.

daPhone is a Romanian-Israeli company founded in 2010 that specializes in cost-effective international calling. Since 2011, daPhone started to promote its services especially online, positioning itself as the company that offers the lowest rates for international calling, 90% lower than any other solution on the market.

Main activities and responsibilities:

Online Copywriting:

  • Website, newsletter campaigns, Google campaigns, Facebook Ads, Landing Pages, SMS campaigns, informative e-mails, news, press releases.

Offline Copywriting

  • Brochure, flyer, POSM, IVR.

Please find here some examples of my work at daPhone.

2. COPYWRITER (April 2011 – April 2012, full-time, Bucharest)

Employer: Adulmec.ro SRL

Type of business or sector: Marketing/E-commerce/Daily Deals/Coupons

Adulmec.ro SRL is a Romanian-American company active in the online business sector. Its goal is to develop useful projects for the local Internet users, such as: Adulmec.ro (the leading daily deal aggregator in Romania), DealFever.ro (a daily deal site for women – in October 2011 it was sold to another company), Urbo.ro, Ataxi.ro

Main activities and responsibilities:

Online Copywriting and Content creation:

  • creative and relevant texts for the daily deals published on DealFever.ro and Adulmec.ro (more than 600 texts during April – October 2011);
  • editorial content for the daily Adulmec.ro newsletter ( July-September 2011 );
  • materials for promoting Adulmec.ro iPhone App, such as: press release, newsletter, web page;

OOH campaign copywriting:

  • responsible for writing the copy for an outdoor campaign for Adulmec.ro;
  • constantly pitching ideas and concepts for online and offline campaigns.

Corporate blog, articles, SEO copywriting:

  • creating content for Adulmec.ro corporate blog;
  • writing articles regarding the daily deals industry for different online publications ( business, blogs, online newspapers) for both publicity and SEO purposes;

3. MARKETING ASSISTANT (October 2009 – April 2010, full-time, Bucharest)

Employer: World Vision Romania

Type of business or sector: Marketing/Fundraising/ONG

World Vision Romania is part of the humanitarian worldwide organization World Vision International. In Romania, World Vision activates since 1990 mostly in the rural area, developing numerous educational projects and social intervention.

I was part of the Marketing Department team, which has the role of raising awareness of World Vision in Romania and also fundraising for different projects such as „I want to be in High-school” and „Give Hope” („Vreau în clasa a noua!” și „Dăruiește speranța”)

Copywriting and Content creation:

  • writing articles for the company monthly newsletter;
  • creating and writing content for different promotional materials: brochures, flyers, online blog, e-mails for promoting different programs or fundraising actions;
  • writing on the company website;
  • creating the creative concept and collaborating in the process of implementation of 2 fundraising campaigns;
  • creating the creative concept and strategy of the marketing campaign for „Argetoaia- Shop of Traditional Weaving” – project developed by World Vision Romania.

4. CUSTOMER (DONOR) CARE RELATIONSHIP ASSISTANT (February 2009 – October 2009, full-time, Bucharest)

Employer: World Vision Romania
Type of business or sector: Marketing/Fundraising/ONG

Main activities and responsibilities:

  • managing and daily updating the company database;
  • answering and solving all requests from Romanian donors;
  • permanently communicating with all departments responsible for implementing programs based on donations from Romanian donors;
  • creating reports regarding amounts of donations obtained by different fundraising campaigns or events;
  • other administrative tasks;

5. CUSTOMER SERVICE OPERATOR ORANGE PRE/PAY, part-time (November 2007- April 2008, Bucharest)

Employer: Softwin
Type of business or sector: Customer service / call center

6. MARKETING RESEARCH OPERATOR by PHONE, part-time (May 2007- October 2007, Bucharest)

Employer: GFK Romania
Type of business or sector: Marketing Research

Personal skills and competences:

Foreign Languages: English – Advanced Level

PC skills:  Online content management platform (WordPress), social media platforms, basic HTML tags, basic photo editing, CMS platforms, Microsoft Office, database administration programs.

Social skills: Creative but also organized person; Problem-solving attitude; Responsibility; Ability to establish and maintain strong working relations; Team-player; Strong values of fairness, equity and dignity; Hardworking and willing to permanently study and professionally evolve.

Anunțuri